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Meta Business Partner
Facebook & Instagram Ads That Actually Track Correctly
We run Meta Ads campaigns with Conversions API, not just a Pixel — so your ROAS numbers survive iOS 14 and browser restrictions. Audience strategy, creative production, and weekly reporting included.
What We Run
Every Campaign Type, Every Funnel Stage
From cold brand awareness to hot-retargeting catalogue ads — we run the right campaign type at each stage of your customer's decision journey.
Brand Awareness
Get your brand in front of cold audiences who match your ideal customer profile. Optimised for reach and frequency to build mental availability before the purchase decision.
Traffic & Engagement
Drive qualified clicks to your landing page, blog, or lead magnet. We build audiences from interest stacks, lookalikes, and demographic overlays to keep CPCs low.
Lead Generation
Instant Lead Forms that pre-fill from the user's Facebook profile — reducing friction to near zero. Integrated with your CRM or WhatsApp via Zapier or a custom webhook.
✓
Conversion & Sales
Purchase, add-to-cart, and checkout campaigns with the Meta Pixel and Conversions API both firing — so you capture conversions even when browser tracking is blocked.
Retargeting
Bring back website visitors, video viewers, lead form openers, and past buyers with sequenced ads that move them down the funnel — from awareness to decision.
Catalogue & DPA
Dynamic Product Ads that pull from your WooCommerce or Shopify product feed in real time — showing each visitor exactly the products they browsed but did not buy.
What's Included
Everything to Run &
Grow Your Campaigns
One flat retainer covers strategy, creative, tracking, and reporting — no hidden add-ons for features that should be standard.
Meta Business Manager and Ad Account setup & ownership
Meta Pixel installation with standard and custom events
Conversions API (server-side tracking) for cookieless attribution
Audience research — interest stacks, lookalikes, and exclusions
Ad creative production — static, carousel, and Reels scripts
A/B testing of audiences, creatives, and landing page elements
Weekly performance reports with plain-English commentary
Monthly strategy call to review results and plan the next cycle
Negative audience management to prevent ad fatigue
WhatsApp CTA integration for direct conversation flows
Monthly Performance Summary
May 2025
Total Spend
₹1.8L
↑ 22% MoM
Revenue
₹8.6L
↑ 31% MoM
ROAS
4.8×
↑ 0.6×
Leads
1,240
↓ CPL ₹38
Campaign Funnel
Impressions
1.2M
Clicks
34.8K
Leads
1,240
How It Works
Our Four-Phase Approach
From account audit to scaling profitable campaigns — a repeatable process that removes guesswork from paid social.
01
Week 1
Audit & Setup
We audit your existing ad account (or build one from scratch), verify Pixel events, set up Conversions API, and define KPIs aligned to your business goals — not vanity metrics.
02
Week 1–2
Audience & Creative
Audience research across interests, demographics, and lookalike seeds. Creative brief, ad copy, and visual production — delivered for your review before a single rupee is spent.
03
Week 2–4
Launch & Learn
Campaigns go live with a structured testing phase. Daily budget monitoring, bid strategy adjustments, and creative swaps based on early signals — not gut feeling.
04
Month 2+
Scale & Optimise
Winners get budget. Losers get cut. Horizontal scaling into new audiences, vertical scaling on proven creatives, and a monthly strategy review to keep ROAS climbing.
Platforms & Placements
Where Your Ads Appear
Meta's network spans Facebook, Instagram, Messenger, and the Audience Network. We activate the right placements for each campaign objective.
Facebook
Feed, Stories, Reels, Marketplace, Right Column, and Audience Network across desktop and mobile.
Instagram
Feed, Stories, Explore, Reels, and Shop placements — the highest CPM platform with the best creative engagement.
Reels Ads
Full-screen vertical video ads served between organic Reels — the fastest-growing placement on the Meta network.
WhatsApp CTA
Click-to-WhatsApp ads that open a conversation directly — proven to reduce lead drop-off by 60% for service businesses.
Facebook Feed
Instagram Feed
Facebook Stories
Instagram Stories
Reels
Marketplace
Audience Network
Messenger
Explore
Client Results
Numbers From Live Accounts
Real performance data from accounts we manage — not projections or industry averages.
4.8×
Return on Ad Spend
Glow Republic — D2C Skincare
Scaled from ₹50k/month to ₹2.4L/month over 6 months while holding ROAS above 4× through lookalike expansion and DPA retargeting.
₹38
Cost Per Qualified Lead
Campus24x7 — EdTech
CPL dropped from ₹220 to ₹38 for an online MBA program through Lead Form optimisation, CAPI integration, and structured creative iteration.
3.2×
Revenue on Paid Traffic
FSL&CO — Luxury Furniture
Hyper-targeted stacks — interior designers, architects, new homeowners — delivered 3.2× revenue on a ₹85k average order value product.
Why Choose Us
We Run Ads Like We're Spending Our Own Money
Four reasons our clients stay longer than the industry average — and see better numbers than their previous agencies.
Conversions API Mandatory
Browser pixels alone miss 20–40% of conversions post iOS 14. We set up server-side Conversions API on every account — so your ROAS numbers are accurate, not flattering.
Creative That Converts
Most agencies outsource creative or use templates. We write the copy and produce static and Reels ad concepts in-house, testing multiple angles simultaneously.
You Own Everything
Ad account, Business Manager, Pixel, audiences — all in your name. We operate as a partner, not a gatekeeper. You can walk away tomorrow with your full account history.
Weekly Reporting, Plain English
No dashboards you never open. A concise weekly report that tells you what the numbers mean — and what we're changing because of them.
What Our Clients Say
Our clients praise our dedication, expertise, and results — making us a trusted partner for shipping products that grow their business.
See All TestimonialsI had the pleasure of working with Solution World 24×7 for my architectural firm Sunlight Architect's website. I highly recommend Solution World 24×7.
Solution World 24×7 helped us build a modern website that reflects the quality and professionalism of our construction business. The process was smooth and the final result was awesome.
The logo they designed for me was modern, sleek, and professional. It perfectly represented the message and branding. They listened to my ideas and provided valuable suggestions.
FAQ
Common Questions
We recommend a minimum monthly ad spend of ₹30,000 for meaningful testing. Below that, the learning phase takes too long and you cannot run statistically significant A/B tests. Our management fee is separate from your ad spend, which goes directly to Meta.
Meta's algorithm needs roughly 50 conversion events per ad set per week to exit the learning phase. For most clients, this means 3–4 weeks before campaigns are fully optimised. We set expectations upfront and share interim signals so you're not in the dark.
Yes. We produce static ad graphics, carousel frames, and Reels scripts as part of our management service. For video production (filmed content), we can coordinate with your team or recommend a production partner.
Apple's App Tracking Transparency (ATT) framework in iOS 14.5 blocked the Meta Pixel from tracking conversions on iPhones. The fix is the Conversions API — server-side event tracking that bypasses the browser entirely. We set this up on every account, typically recovering 25–40% of previously unmeasured conversions.
Absolutely. Lead generation campaigns using Instant Lead Forms or click-to-website with a strong landing page work very well for service businesses — legal, real estate, coaching, healthcare, and education. Our CPL benchmarks for B2C services in India range from ₹35–₹180 depending on the category.
Instagram ads are managed through the same Meta Ads Manager. We run cross-platform campaigns by default, letting the algorithm allocate budget to the highest-performing placements — which often splits between Facebook Feed and Instagram Reels depending on the audience.
For WhatsApp-driven businesses, we track click-to-WhatsApp conversations as conversion events and layer in manual revenue reporting you provide. For offline leads, we use lead quality scoring and connect your CRM data back to Meta via Offline Conversions API.
Yes — we can take over an existing account. We start with a full audit of your current campaigns, audiences, and pixel health before making any changes. If the account has significant historical data, that is a valuable asset we will preserve.
Ready to See What Your
Ad Budget Can Actually Do?
Book a free ad account audit. We will review your current setup, identify tracking gaps, and show you what is costing you money — no strings attached.
Free audit · No commitment · Response within 24 hours